We all acknowledge the gravity of the environmental issues we are facing nowadays, but decades after we still fail to translate our theories into real solutions exportable into a democratic and large scale consumers behavioral model.

While we were debriefing the final project of the course Technoform at AHO University, and we were asked by the teacher to make a radical design leap on the word “waste”, it become quickly clear to me that the problem in our relationship with the waste is not how we would manage or process it, but is a matter of how we understand it.

SNØ is a holistically designed system where the paper waste can be deliberately and infinitely regenerated as a resource, while visualizing and extending the user ‘s understanding of his role in the life cycle of this material.

A product becomes waste when it stops being desirable, but SNØ challenges the user to build with the material a new level of emotional bond that is renewable too.

The machine mechanically shreds, sanitizes and mixes cellulose based materials and turn them into a sheet of paper pulp material. During the entire process the natural proprieties of cellulose are maintained and designed into a delicate series of packaging that highlights the material’s innate aesthetics, with decorations inspired by the footprints and traces left on the soft snow. Thanks to this design, when the packaging no longer serve as containers, they can be displayed as decorative objects at home, or they can be melted into a moldable paper clay by simply dipping it into water, ready to be used to create new objects again.

As a result the paper is developed into an harmonious part of our utilitarian but also natural habitat. Just like fresh snow falling on the ground: playful and accessible, that leaves no trace of our usage.